Psychology behind dating sites

Posted by / 04-Oct-2016 12:57

Psychology behind dating sites

If the changes to a website’s design shown to Group A encourage certain desired behavior, those changes will be incorporated into the full version of the site.This means that over time A/B testing results in a design which is irresistible to the average person.A variable ratio reward schedule means that the potential “reward” (defined here as a match with another user) of any given action is so unpredictable as to seem random.The promise of reward is a powerful motivator, and this system of seemingly random rewards encourages addiction.” and “How likely are you to make physical comparisons to others?” Students who used Tinder frequently were much more likely to indicate lower self-esteem when responding to these questions.

Research conducted on the brains of drug addicts has found that the mere expectation of a drug could actually release the same amount of dopamine or even more dopamine than using the drug itself.The interface of Tinder has been perfectly constructed to facilitate rapid swiping and rating.The speed of rating is used in conjunction with a “variable ratio reward schedule” to ensure using Tinder has an addictive quality to it.The pigeons would turn in circles, believing the act of doing so would cause them to be rewarded, when in reality the rewards were entirely unrelated to their actions.Frequently slot machines, video games, and apps like Tinder are designed so that the reward comes almost randomly, but it feels as if it responds to our actions in a limited way.

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Why is Tinder so satisfying to you was to the millions of people use it every day?